NBC & CBS Late-Evening Lineups Lower In Premiere Week, ABC Increasing

Nine years back, ABC brass needed to dump Nightline for David Letterman. Boy, aren’t today’s bigwigs at the organization happy that didn’t happen. The veteran ABC newsmagazine beat both CBS’ Late Show With David Letterman and NBC’s The Tonight Show With Jay Leno among grown ups 18-49 throughout premiere week the very first time ever. Nightline, which airs from 11:35 PM-night time, saw its audience grow 7% versus. last fall to three.9 million. In grown ups 19-49, it averaged 1.3 million, despite this past year. Its companion, Due To Jimmy Kimmel Live seemed to be strong from the gate, drawing its second-biggest premiere week audience ever (1.8 million) and 790,000 grown ups 18-49, up 5%. In contrast, NBC’s Tonight Show With Jay Leno and CBS’ Late Show With David Letterman were neck-and-neck in 18-49 (1.07 million versus. 1.05 million) but both lower double-numbers, 20% (Leno) and 16% (Letterman). As a whole audiences, Leno (3.six million) was off by 4%, Letterman (3.two million) by 15%. CBS’ rankings declines transported to the 12:35 AM shows. Somewhat remarkably, NBC’s more youthful-skewingLate Evening With Jimmy Fallon, that has were built with a great year assigned with a first best music/comedy/variety series Emmy nomination, was lower 16% in 18-49 to 695,000. CBS’Late Late Show With Craig Ferguson (607,000) was lower a far more modest 7%. NBC was hurt with a less strong prime time lead-in heading into local news. The network averaged a couple demo rating within the 10:30 half-hour a week ago, versus. a couple.7 for ABC and CBS.