Ion taps Sternberg for SVP role

Ion Media Systems has drawn on Steve Sternberg to operate the business's sales research division as senior v.p., confirming to Ion sales prexy Stephen Appel.Sternberg has labored on television research at companies including Magna Global, McCann Erickson, TN Media and Bozell. The positioning is a replacement - Sternberg works from Ion's NY office and can develop sales research presentations for agencies and clients, together with audience analysis. Sternberg has worked at Ion like a consultant throughout yesteryear year.Ion emerged from personal bankruptcy in December 2009 after expunging some $2.7 billion in legacy debt the station and network owner has become possessed with a bondholder group. The group's primary network, Ion Television, is within 99 million houses. Contact Mike Thielman at mike.thielman@variety.com